Why should we do this now?

Because your customers expect it - and both U.S. and European markets are moving fast.
EVs, Smart HVAC, batteries, and rooftop solar are now common. In both regions, customers increasingly expect utilities to offer smart energy services, while regulators demand more flexibility from the grid.

• In Europe, over 60% of utilities are already trialing or deploying residential flexibility (Eurelectric, 2024)
• In the U.S., California, Colorado, and New York require demand flexibility in planning and tariffs (CPUC, 2022)
• 80% of EV owners expect smart charging tools from their utility (Enel X / EPRI, 2023)

With Emulate, you can launch in days - offering branded, grid-friendly programs that meet rising expectations while staying compliant and cost-effective.

What value can we expect to unlock?

Residential DERs create measurable value across the grid, the market, and your customer base.

• Up to 30% avoided grid CapEx through smart EV charging that reduces local infrastructure strain (ICCT, 2024)
• 9-15% peak load reduction and smoother profiles through device coordination (RMI, CPUC)
• 10-40% lower household bills, boosting retention and NPS
  • → Equivalent to up to €600/year per household in energy savings under dynamic tariffs and demand charges (Agora Energiewende, 2024)
• Up to €1000/year in market revenue per fully electrified household on fixed-price contracts - via Ancillary, Intraday, and DSO markets
  • → Enables new business models with higher margins than commodity supply
• OPEX-neutral deployments with fast, scalable ROI and no major IT lift

Emulate gives you the orchestration and visibility to activate this value - starting with as few as 10 homes.

How fast can we go live?

Most utilities launch in days, not months.
You can embed our WebView interface into your app or use our APIs for full control. All major devices - EVs, heat pumps, solar, batteries, smart meters - are already supported. No new hardware needed.

How much internal effort does this require?

Minimal. Your teams stay focused - while we handle orchestration and support.

• Your tech team connects via standard APIs
• Your ops team gets a cockpit with live data and mirrored customer views
• Your support team is trained in a few hours
• We provide second-line technical support at every step of your onboarding and beyond

Do we need to switch our customers to new tariffs or dynamic pricing plans?

No. Emulate is designed to work with your existing customer base and current tariffs.
Our platform enables grid cost optimization and flexibility monetization without requiring any tariff changes. Customers can remain on their fixed-price plans while Emulate reduces their grid charges and unlocks new value through market-based Grid Rewards.This lowers the barrier to launch and accelerates time-to-value — no regulatory changes or customer migration needed.

What if we’re not ready to scale yet?

Start small. Scale with confidence.
You can begin with a branded pilot - 10 homes, one device type, one tariff. All optimization, reporting, and customer interaction tools are already built. When you’re ready, scale without changing architecture.

Can we trust this in production?

Yes. Emulate has been live for years with leading utilities.
Our platform is engineered for reliability, with fallback logic, real-time diagnostics, and high availability. It integrates with Energy traders and DSOs - and meets the control, data, and security expectations of regulated markets.

Is this just a product - or a long-term partner?

It’s a partnership. You shape our roadmap.
We work closely with utility partners to develop features that serve emerging needs - across multi-market trading, DSO coordination, and customer engagement. With Emulate, you don’t just adopt a platform - you help shape what comes next.