Monetize now connects to Hybrid Greentech

Your customers’ heat pumps, EV chargers and home batteries can now be traded in real time — through Emulate’s Monetize module and Hybrid Greentech’s trading platform.

Emulate and Hybrid Greentech have connected Monetize directly to Hybrid Greentech’s trading platform. This means: Emulate connects and steers the devices in the home and pools them into a tradeable asset; Hybrid Greentech trades that flexibility and carries the balance responsibility. Live in Denmark and Sweden from day one.

What Monetize does

Monetize is where a connected home stops being a service and starts being an asset. It measures what each device can offer, quarter-hour by quarter-hour, and pools thousands of homes into one reliable, tradeable asset, always within the limits each household sets. Nothing changes for the customer.

The integration with Hybrid Greentech is done, from the device in the home to the market.

What it means in practice

Two value streams, one plan. The home is first optimised against spot prices and grid tariffs, and the available flexibility is then traded in real time. Both draw on the same devices, so they are planned together and nothing is sold twice.

Beyond the spot price. Spot optimisation is the base. Real-time control on Emulate’s side and real-time trading on Hybrid Greentech’s side add value on top: buying below spot and selling above it. Your customers are rewarded for the flexibility they provide, and your value proposition becomes more attractive.

Imbalance towards zero. A growing fleet of devices charging on their own is a risk for whoever carries the imbalance. Steered and traded, the same fleet turns that cost line into a significant EBIT improvement.

Low cost to start. It builds on the devices and customer relationships already in place. The integration runs through Emulate’s Monetize module.

The customer stays yours. Same retailer, same app, same bill. You set the reward level and keep a share.

“A single home is too small to trade. Emulate turns thousands of them into one reliable asset, and Hybrid Greentech trades it in real time. Together, retailers get the whole value chain, from the connected device to the market. We’re glad to see Monetize running with Hybrid Greentech.”

– Stéphane Velut, Head of Product – Monetize, Emulate

Already running at scale

Hybrid Greentech already trades flexibility from 140,000+ home devices across Denmark and Sweden, alongside more than 100MW of battery storage in Denmark, Sweden, and Latvia. The same automated engine runs from multi-megawatt assets down to a single household. Monetize plugs straight into it.

“Spot optimisation chases the minimum day-ahead price. We beat it, by trading in real time as the retailer’s BRP. Emulate allows control of the device fleet, which enables us to access all markets and optimise the retailer’s entire portfolio. That is the difference between a pilot and flexibility as a winning business model.”

– Rasmus Rode Mosbæk, CEO, Hybrid Greentech

About Emulate Energy

Emulate Energy builds deep-tech software that turns residential energy devices into a reliable flexibility resource for utilities and aggregators. Our software is live in programs with utilities across Europe and the US.