Emulate Energy Partners with Hansen Technologies to Bring Residential Flexibility into the Heart of Utility Operations

The homes of today are becoming the power plants of tomorrow. We’re making sure utilities can actually trade them. 

We’re excited to announce our strategic SaaS partnership with Hansen Technologies (ASX: HSN),  one of the world’s leading software providers for the energy and utilities industry. 

Together, we’re turning the distributed energy devices already sitting inside millions of homes into structured, tradable flexibility assets, embedded directly within utilities’ commercial and trading systems.

Why This Matters Now

The energy transition isn’t waiting. EVs, heat pumps, batteries, and rooftop solar are scaling fast across residential portfolios. But for most utilities, this wave of behind-the-meter devices looks less like an opportunity and more like a headache, fragmented, unpredictable, and impossible to coordinate at scale. 

The problem isn’t the hardware. It’s the missing layer of intelligence that connects homes to markets. That’s exactly what this partnership solves.

What We’re Building Together

By combining Emulate’s AI-powered Home Energy Management System (HEMS) and production-proven Virtual Battery capabilities with Hansen’s Customer Information System (CIS), Energy Data Management (EDM), and trading ecosystem, utilities get a complete, end-to-end pathway from residential device to wholesale market. 

For utilities, this translates into four concrete capabilities:

• Orchestrate behind-the-meter devices in a tariff-aware, market-integrated way, delivering real savings directly to consumers
• Reduce imbalance costs by optimising residential loads against wholesale price signals
• Mitigate local grid constraints before they become costly network issues
• Aggregate residential portfolios into virtual battery structures for participation in wholesale and ancillary markets (where regulation permits)

The result is forecastable, dispatchable residential capacity that can be valued, coordinated, and traded, not just monitored.

Why We Built This Together

“Residential electrification is reshaping utility operating models. Following a comprehensive evaluation of AI-powered HEMS providers, we selected Emulate Energy for the depth of its orchestration capabilities and its ability to maximise consumer savings without increasing operational complexity. Together, we provide utilities with a direct pathway from residential flexibility to wholesale market participation.”

— Carl Lidholm, EVP Energy & Utilities EMEA, Hansen Technologies

“Hansen’s footprint across CIS, energy data management, and trading systems creates a powerful foundation for commercialising distributed flexibility at scale. This partnership enables utilities to reduce imbalance costs, optimise procurement strategies and unlock new revenue streams from aggregated residential portfolios, positioning flexibility as a strategic asset class within the enterprise.”

— Shwan Lamei, CEO, Emulate Energy

Flexibility as a Strategic Asset

For too long, residential electrification has been treated as an operational challenge to manage rather than a commercial opportunity to capture. This partnership changes that framing. 

When Emulate’s orchestration and forecasting engine runs inside Hansen’s commercial backbone, utilities don’t just gain visibility into their distributed portfolio; they gain the ability to act on it. 

Residential flexibility stops being a cost centre and becomes a strategic asset class.

About Emulate Energy

Emulate Energy builds deep-tech software that turns residential energy devices into a reliable flexibility resource for utilities. We optimise EVs, heat pumps, batteries, solar, and smart meters against real tariffs and grid constraints, so households save money, and the system stays stable. Our software is live in programs with utilities across Europe and the US. 

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